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Materials Matter: How Agave and Grains Define Tequila and Whiskey

Materials Matter: How Agave and Grains Define Tequila and Whiskey

At first glance, tequila, whiskey, and bourbon might seem like distant cousins in the vast family of distilled spirits. They are often enjoyed in similar settings and are born from the same fundamental process of fermentation and distillation. 

However, the heart and soul of these spirits lie in their ingredients, a difference that begins years, and sometimes even a decade, before a single drop of alcohol is produced. 

The agricultural patience required for tequila, centered on the maturity of the agave plant, stands in stark contrast to the cyclical, grain-based foundation of whiskey and bourbon.

Neither is inherently better, but the raw ingredients of tequila and whiskey are very, very different.

The journey of tequila begins not in a distillery, but in the sun-drenched, volcanic soil of Mexico. Most agave used for tequila is grown in the state of Jalisco, with some brands using agaves from neighboring states Michoacàn and Guanajuato.

By regulation, all tequila uses solely the Blue Weber Agave, a succulent that requires patient cultivation for five or more years before it’s harvested.

Unlike the annual lifecycle of grains, the agave plant has one chance to reach its peak. This moment of ripeness is determined not really by age, but by its sugar concentration, measured in Brix levels. A high Brix level, typically above 24%, signifies that the agave’s heart, or piña, is rich with the fermentable sugars necessary to produce a complex, flavorful tequila.

Agaveros use portable brix monitors to spot-check sugar levels in agave fields, using this data alongside other cues to determine when it’s harvest times. Other evidence includes the appearance of red spots on the agaves, and a subtle opening of the leaves, or pencas, of the plant. This spreading indicates that the quiote (the large stalk you may have seen in older agaves) is preparing to emerge. 

The agaves must be harvested before the quiote appears, because once the reproductive stalk starts its journey skyward, all the energy and sugar in the plant is diverted to that mission, making the piña unsuitable for tequila production.

This years-long maturation period is crucial for agave, because it allows the plant to develop the intricate chemical compounds that translate into tequila’s signature tasting notes—from earthy and vegetal to citrusy and sweet. 

Harvesting an agave too early, with low Brix levels, results in a spirit that can be thin, bitter, or overwhelmingly vegetal. This makes tequila a profoundly agricultural product, where quality is determined in the field long before the cooking and distillation process even begins.

Further, terroir matters in agave, and thus tequila. Where the agaves are grown have meaningful impacts on the resulting flavors. This is proven by the brands Tequila Ocho, and LaGrimas del Valle, both of which produce tequilas made from agave from a single plot of land.

All the other production steps remain the same. Yet, the resulting spirits taste quite different batch-to-batch, showcasing the impact of specific soil, light, water on agave flavor.

In stark contrast, whiskey and its American-only counterpart, bourbon, are born from the bounty of the grain field. Their raw materials—primarily corn, barley, rye, and wheat—are harvested on an annual basis. There is no years-long wait for a plant to mature; instead, the art lies in the recipe, known as the "mash bill." 

The distiller acts as a chef, combining different grains to create a specific flavor profile. For a spirit to be called bourbon, its mash bill must contain at least 51% corn, which imparts a characteristic sweetness. The remaining grains add complexity: rye offers spicy, peppery notes, while wheat provides a softer, gentler profile. 

This reliance on a blend of annually renewable resources makes whiskey production a more consistent and controllable process from the outset, with more emphasis on the blend than on the land.

While agave and grains represent the fundamental divide, the other key ingredients—water and yeast—also play distinct roles. Water is essential to both spirits for mashing (in whiskey) or cooking (in tequila) and for dilution before bottling. The mineral content of the local water source can have a subtle but significant impact on the final taste. The famously limestone-filtered water of Kentucky, for instance, is credited with contributing to bourbon’s distinct character, just as the volcanic spring water in Jalisco lends a certain minerality to tequila.

Yeast, the microscopic catalyst for fermentation, is another point of divergence. Many tequila distilleries use proprietary yeast strains cultivated to produce a consistent product, but some traditional producers still rely on wild, airborne yeasts. Entremanos is one notable example.

This introduces a further element of terroir, allowing the local environment to impart unique, rustic flavors into the agave wash. 

Whiskey producers, on the other hand, often fiercely guard their proprietary yeast strains, some of which have been used for generations. These specific strains are chosen for their ability to produce desired esters and congeners, the chemical compounds that create whiskey’s complex fruity, floral, and spicy aromas.

Ultimately, the profound differences between tequila and whiskey begin with the earth itself. Tequila is a testament to patience, a spirit defined by the slow, singular maturation of the agave plant. Its quality is a bet on time and nature. 

Whiskey and bourbon are a celebration of composition, where the distiller’s art is in the precise blending of grains. This fundamental distinction is what gives each spirit its unique identity, proving that a spirit's true character is sown long before it is ever poured.


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Jay Baer is a tequila educator and a marketing and business consultant to tequila brands. He and his business partner, Maddie Jager, produce 20+ videos per month about all things tequila on Instagram (@tequilajaybaer) and TikTok (@tequila.jay)
Get their list of 83 top recommended tequila brands at JayTequila.com 
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