“El que no necesita Herraduras” (or, “the one that does not require horseshoes”) was created in 1950 by Don Alfonso Jimenez Rosales when he separated from Tequila Herradura, a company he co-founded. In 2018, the family made the decision to cease calling their product tequila, in defiance of the industrialization of the category, in order to respect the growing and distillation traditions of tequila’s history, in general, and in particular, within the Amatitán region where Caballito Cerrero is made.